A brand new category of Japanese alcohol is arriving in the U.S.

Pure, expressive, and quietly revolutionary.

Jochu is a new category of Japanese alcohol created through a patented low-temperature distillation process that purifies sake into a clear, refined spirit that can be aged like whiskey—capturing the nuance and aroma of sake while achieving the stability and complexity of a fine spirit

Crafted in collaboration with small sake breweries across Japan, each bottle is an expression of terroir and traditional Japanese heritage—a story of land, maker, and meaning.

Born from ritual, crafted with precision, and rooted in place, Jochu is poised to become the next great Japanese spirit — a spiritual successor to the rise of Japanese whisky, but with a soul entirely its own.